Your Edge Training Case Study

Our client – Your Edge Training

Your Edge Training deliver a wide portfolio of accredited courses and bespoke training to a variety of clients across all sectors in the Liverpool City Region and the North West of England. Their focus is on developing and delivering programmes that engage, enthuse and of course, educate. Courses which work for and their people, giving individuals and business an ‘edge’ in work and in life.

Your Edge Training Logo  by Character Creates

What we did

One of the most pleasurable and enjoyable parts of our job here at Character Creates is that we get to work with a broad, eclectic range of clients, of which Your Edge Training fits quite nicely. Our customers come from all sectors, large and small businesses, all with differing needs in terms of what services we can offer them. For some clients, it may just be some help with Website Design in Liverpool, Website Copywriting for SEO, or a print run. 

With others, it could be a full rebrand, a top to tail rethink and redesign of their offer and how they choose to present it visually to their customers. The work we’re doing with Your Edge Training is this kind of job. 

We know at Character Creates that a successful rebrand comes from a strong working relationship between us and our clients. We work closely with the client to build a strategy and structure for the rebrand. From logo and website design to social media, print and signage and all points in between, we can provide the full package from our base here in Liverpool.

Companies choose to rebrand for a variety of reasons. Often it’s because the market they work in, or the audience they’re trying to attract is changing. And we know that in our fast paced, media driven modern world, things change so quickly. This makes it even more important for us to team up closely with our clients to deliver the change they need.

There’s a lot to consider when rebranding. We are revitalising the public face of a company, in the hope of broadening its appeal and giving it a fresh, new and modern image. We need to remember to respect the brand’s equity and not compromise it with this new design. Streamlining the company’s image by using the same colours, logos, fonts and tone of voice is essential, as is playing to the company’s strengths by recognising the qualities that resonate with the audience.

Why the Client chose us

Your Edge Training came to Character Creates to put the final piece of the jigsaw together on their new business venture. The full brief included

1   Brand Identity / Logo Design

2   Domain Registration

3   Website Hosting

4   Email Hosting

5   Website Design and Development

6   Social Media Channel Branding

7   Creation and setup of Google My Business and Bing Places for Business Listings

What the Client said

“I’ve never completed one of these before, but I felt it important to acknowledge and credit were it is due. Anyone who works for themselves knows the pressures and time constraints this type of project can bring. Many tasks have to be left, as you constantly prioritise.

In my work with Character Creates they have made the potentially mammoth task of developing a website, simple and structured. Taking the pressure away and produce a graphically superb and user friendly website. Thanks for all your help Chris and team. I will definitely be recommending.”


In Summary

Our team at Character Creates bring a combination of experience, vision and a rich understanding of the best technology to all these tasks, making the process simpler and clearer for clients, who we realise are busy people, with only so many hours and so much energy in the day!

Again, that’s why we place so much importance on working so closely with our clients, to get it right and we’ve loved working with Your Edge Training on this project.. Rebranding isn’t for everyone. It isn’t needed by everyone, but when looking for rebranding, website design, and so many other branding services in Liverpool, Character Creates are here for you. We’re proud that we enjoy working for you by working with you.

You can visit Your Edge Training by visiting They’re on Social media too.

Facebook and Twitter

Call the team on 0151 473 1069 or visit to find out more and to get the conversation going about your next Marketing project.