At Character Creates we know the importance of planning and we know only too well the importance of Social Media Management as a viable route to market for many of our customers. We try to advise our clients not to go feet first in to Social though, anyone can set up a Social Media Channel can’t they, right?
Social Media Management and Strategy
This process puts you in control of your Social Media Channels. Before even registering an account with Twitter, Facebook, Instagram or Pinterest, we like to get the foundations right first.
If you’ve already got a social media presence, we’ll first audit them. We’ll then talk about your customers, who they are, where they are. Have you thought about resources, who’s running the accounts, what’s the best tactics – what if there’s an issue – how do we manage a crisis?
All the questions that need to be answered before embarking on your Social Media quest.
Character Creates Social Media packages are tailored to adapt to the needs of our clients.
#1 STRATEGY/ PLANNING + CHANNEL MANAGEMENT
This is the full works. After extensive research, we’ll provide you with a strategy document that can be referenced at any time.
It is especially useful when evaluating performance and making sure that your content reflects the document.
It goes beyond the content though, analysing competition and how to handle security from a team user’s point of view.
It ensures if there are multiple content handlers – that your tone of voice remains consistent.
We think this process is crucial before embarking on the social journey and helps ensure the longer term success of the channels you choose to use.
Based on the results of the Strategy plan, we’ll then go through a process of creating and branding your social channels and then work closely with you on writing and scheduling content.
This service provides the strategy element of our first package but is tailored for clients who wish to manage their Social Media Channels themselves once this document has been produced.
#3 CHANNEL MANAGEMENT
For clients who are comfortable with their strategy and don’t have the time to manage their own Social feeds. This ones for you!
For those who are just starting out or who are looking for tips, tricks & tools to organise your team – helping minimise the impact that managing your social channels can have on the day-to-day.
Talk to our team about your Social Media issues on
0151 473 1069 or email firstname.lastname@example.org