Pro Business Edge Case Study

Our client – Pro Business Edge

Pro Business Edge delivers training to businesses across the North West, helping improve productivity and stay compliant with HSE regulations. Believing that the delivery of quality accredited and bespoke training is crucial to the success of any organisation, working with business to develop programmes that best equip the organisation for success now and in the future.

What we did

Website Design and Development

We worked close Pro Business Edge to ensure the website represented their values and offerings, we incorporated the branding and colours of the organisation into the design, paired with a modern and professional layout that is user-friendly. To develop the website we used WordPress, ensuring it was speedy and easy to navigate on mobile devices.

Our goal for the website was to have clear calls to action, highlighting the company’s services and making it easy for potential clients to contact the company. In addition, we oversee Pro Business Edge’s domain name and site hosting to ensure maximum uptime and optimal site performance.

Initial SEO Package

Besides creating an aesthetically pleasing website design, we realised the importance of optimising Pro Business Edge’s website for search engines. We worked closely with them to develop an initial SEO plan with the aim of boosting their rankings on Google and other search engines. 

Our first step was conducting extensive keyword research to identify the relevant terms and phrases that potential clients were using to search for similar organisations. We then integrated these keywords into the website’s content and meta tags, resulting in improved rankings for Pro Business Edge on various search engines. This has made it easier for users to locate them online, leading to an increase in website traffic and potential client leads.

The full brief included;

–   Wordpress Content Management System
–   Website theme design & development
–   Responsive web design
–   SEO overview and consultation
–   Google Webmaster tools and Analytics integration
–   Domain management, site hosting & support

What the client said 

Never completed one of these before but I felt it important to acknowledge were it is due. Anyone who works for themselves knows the pressures and time constraints this can bring. Many tasks have to be left as you constantly priorities. In my work with Character Creates they have made the potentially mammoth task of developing a website, simple and structured. Taking the pressure away and produce a graphically superb and user friendly website. Thanks for all your help Chris and team. I will definitely be recommending.

In Summary

The new website has helped to increase Pro Business Edge’s online presence. Users can now see courses and get in touch with the organisation easier due to the website’s modern appearance and user-friendly features, which have contributed to an overall better user experience. The website’s SEO optimisation has also assisted in enhancing its exposure in search engine results, which can helped lead to a rise in visitors and possible client leads. Pro Business Edge can rest assured that their website is operating smoothly and effectively with our continuing site hosting and support.

You can visit Pro Business Edge’s website here 

They’re also on social media too –

Have you got a project? Call the team on 0151 473 1069 or visit for more information.