St Edmund Arrowsmith Promotional Video

St Edmund Arrowsmith Promotional Video

Our client – St Edmund Arrowsmith School

Our appointment for this project was through personal recommendation.

What we did

Create a video for upload to the schools YouTube channel.

Most schools have fallen victim to the strict guidelines we have all had to follow at different stages of the Cold-19 Pandemic. In the absence of normal open evenings at schools, most have turned to creating a video to highlight their school’s offerings.

At Character Creates we’re proud of the diverse range of services we offer and this was our first attempt at creating such work.

We think it went well 🙂

From carefully planning out the 3 days on site which included storyboarding and scheduling, making sure those who were appearing in the shoot were prepared and trying to manage all of this whilst adhering to the social distancing guidelines.

The creative work we’ve done with St Edmund Arrowsmith was born out of a need to give the school a visual presence – not only to position it as a progressive school and attract new pupils for the September 2021 intake, but also so that the video itself can be used beyond the situation we all find ourselves in the middle of. 

We created 2 edits, one that will work for this particular moment in time and a second version that has the content edited for a longer term marketing approach. 

This made it even more important for us to team up closely with our client, delivering the project they need.

Why the Client chose us

SEA came to Character Creates, after seeking our services through recommendation. 

The full brief included;

– Storyboarding

– Scheduling people and organising teams

– 3 days on site shoot including; talking heads of the year groups 7-11, the Head Teacher and
various other in situ shots in and around the school showing facilities

– 3 days in post editing through various amends and tweaks.

– Sourcing Music and copyright

– Delivery of content and upload to YouTube

What the Client said

We have continued to work with Chris and the team from Character Creates to develop a visual representation of our mission and values around the school building. In addition, our atrium banners are fantastic pictorial representation of our values. They have walked us through every step of the way from initial concept to installation.

In Summary

Character Creates bring a combination of experience, vision and an understanding of the latest technology to all the projects we are asked to help with for our clients.

It’s why we place so much importance on working closely with our clients, to get it right and we’ve loved working with SEA on this project.

You can view the video here

Call the team on 0151 473 1069 or visit to find out more.

Let’s get the conversation going about your next Marketing project.