Fletchers Group Case Study 

Our client – Fletchers Group

Fletchers Group is a Liverpool based solicitors firm that specialises in serious personal injury law and medical negligence.

What we did 

Website Design and Development 

Fletchers Group came to us with the task of developing a website that would help showcase their legal expertise in serious personal injury law and medical negligence. They wanted a website that would accurately reflect their brand identity and provide a user-friendly experience to potential clients.

Our team worked closely with Fletchers Group in order to comprehend their brand values and develop a website that accurately reflected their mission. We decided on a simple, contemporary style that looked both professional and approachable, with the focus of clear calls to action and simple navigation for users.

To showcase their expertise in serious personal injury law and medical negligence, we created dedicated pages for each practice area, which included relevant information. We also included client testimonials to help potential clients understand the quality of services that Fletchers Group offers.


As well as developing the website, the Creates team also produced a new brand identity for Fletchers Group that includes a contemporary and adaptable logo that captures the firm’s professionalism and expertise. The colour scheme we selected aligns with the brand’s values of dependability and trust, and the font we used is clean and modern. To maintain consistency the branding was then used throughout all channels, including social media and other promotional materials.

The full brief included;

–   Branding 

–   WordPress Content Management System

–   Website Design and Development

–   Responsive web design

–   Domain management, site hosting & support

In Summary

The team here at Character Creates was able to deliver a website and branding that accurately reflected the brand identity of Fletchers Group while also providing a user-friendly experience for potential clients. The new website and branding can now help to enhance the firm’s online presence and attract new clients in their niche legal areas of serious personal injury law and medical negligence.

You can visit their website here https://www.fletcherssolicitors.co.uk/

Check out their social media too – 



Have you got a project? Call the team on 0151 473 1069 or visit www.charactercreates.co.uk/website-designers/ for more information.