When you’re a business that serves your community every single day, your brand needs to be as visible and reliable as the service you deliver. That’s exactly the case for The Peoples Bus, a Liverpool-based bus operator known for their dependable fleet and friendly team, who we designed print for recently.
The Peoples Bus team knew it was important to keep their brand consistent across all touch points as more people in the area recognise their distinctive green buses. After a few friendly calls with the team, we decided to design them a 3-page brochure. Not only online, but also in real life, Character Creates helps businesses like theirs look efficient, trustworthy, and easy to remember.
The Challenge
First impressions are important to any company. For a transportation company, this could be a timetable in a neighbourhood shop, a banner on display, or a pamphlet handed to a passenger, print must do more than convey information. It must reflect the company’s core principles of dependability, professionalism, and customer care.
The Peoples Bus needed print materials that reflected their excellent reputation. They required designs that stood out while remaining faithful to their existing identity, were clean, consistent, and easy to read. To truly shine, the materials need excellent photography that could be used not just for this project, but also for their website and future ads.
Our Approach
We started by learning more about their target audience. People of various ages utilise bus services, but schools are a service they specifically provide to. So the design had to be straightforward and accessible, whilst appealing to schools. This included layouts that made critical information easy to access, fonts that worked well across all print sizes, and colours that were consistent with their iconic green and yellow brand.
Along with design, we provide great photographs of The Peoples Bus fleet and school children using the bus. These photos are now used in their print materials and online, and will continue to support future initiatives, providing them with a library of high-quality visuals that ensure their brand looks consistent and professional wherever it appears.
Following that, our design team collaborated closely with The Peoples Bus to create flyers, posters, and other collateral that integrated striking images with functional layouts.
The Result
The result was a suite of print designs supported by striking photography that gave The Peoples Bus the visibility they deserved. Clear, bold, and brand-led, their new materials now help them connect with potential customers in a traditional way.
By investing in both design and photography, The Peoples Bus has established a presence that matches their on-road services. It reassures customers, increases brand recognition, and creates a library of imagery for future marketing.
Are you ready to Strengthen Your Brand?
At Character Creates, we help businesses The People’s Bus to connect with customers through thoughtful design, professional print, and photography that makes a lasting impact. Whether you need brochures, posters, signage, large-scale projects, or a new image library, we’ll make sure your brand looks the part everywhere it appears.
📧 Send the team an email today, and let’s sort you some print!
