When running a service-based business, your brand is the first impression people get, before they meet you in person. That’s why it’s so important for it to be consistent and accessible. For Daniel Garrigan Dog Trainer (DGDT), he wanted to grow his brand with social media to showcase his services, knowledge, qualifications and happy customers.
The Challenge
Daniel already had the start of a brand in place. He had his name, a colour scheme, and some visual elements. But it wasn’t yet developed into a full identity that could work consistently across different platforms.
For a dog trainer who visits customers at their homes, brand presence doesn’t just live online. It also needs visuals real world such flyers, business cards and car graphics. That way, every interaction reinforces professionalism, builds recognition, and keeps the business front of mind for potential clients.
Our Approach
At Character Creates, we wanted to take what Daniel already had and push it further, strengthening his brand without losing its original character. His blue and orange colour scheme was distinctive, so we used that as the foundation and built on it with fresh design ideas.
We also introduced subtle paw-print icons to bring in more personality and tie his visuals directly to what he does. These small details helped his brand feel more polished and memorable, while still being friendly and approachable.
Alongside developing the visual identity, we designed and installed eye-catching car graphics. Because Daniel drives to and from his customers’ homes, his car effectively becomes a moving advert. Now, wherever he goes, his brand is visible, professional, and instantly recognisable.
On top of that, we’ve been supporting him with social media content, using his refreshed visuals to create content that builds trust, engages potential clients, and keeps his services front and centre.
The Result
The result is that DGDT’s brand is much better and more consistent both online and in real life. His social media, handouts, and car all now look like they belong together and look like they belong together.
By taking his existing branding and developing it further, we’ve helped Daniel create a polished look that reflects the quality of his services. His car graphics now turn everyday journeys into valuable advertising opportunities, and his social content ensures he’s reaching, connecting and educating dog owners where they’re spending their time.
Why It’s Important
Being consistent and easy to find are what set you apart, whether you’re online or out on the road. A skilled, well-thought-out brand builds trust in service-based businesses like Daniel’s before you actually talk to them.
Do you have a brand that you want to grow? Contact us today and see how we can help you!
