Digital Marketing
google ads
Pay Per Click, or PPC, can be a vital tool, alongside your other forms of Marketing – for a business to increase sales and customers.
The beauty of PPC is the ability to reach new customers at the very moment they’re ready to buy. At Character Creates, through our partner network, we deliver Google Ads.
Why pay for clicks?
If you think about how you find products or services on the internet yourself and how often you find yourself performing a search query, whether on Google, Yahoo, Facebook or another platform, by combining the proper keywords and key-phrases that reflect what your company offers, we aim to put you in the most visible position on the search results page or drive your message to a specific audience through Google, therefore driving traffic to your website.
Quite often, especially with a brand new website, where organic listing can take some time to appear – we advise our clients to use Google Ads to pay for a visible position on the Search Results Page [SERP].
However, depending on how niche or how competitive your market is, Google Ads could form a part of a longer term strategy too, to drive activity and traffic especially in very competitive business sectors, which is less so for niche businesses.
How it works
Example
Your company provides/sells Loft Conversions, and you’ll likely have many competitors in this field.
If we bid on the words Loft Conversions, Convert your Loft, Loft Conversions Liverpool, your ad could appear in the top position in search results, making your business highly visible.
This allows potential customers to find your business at that very moment in time they are searching for what you do.
When someone clicks on your ad, you will be charged a fee for each click. This becomes your cost of sale alongside our Management Fee . If you compare that figure to the potential sale of your products, you can easy see the potential return on investment.
Campaign Building & Management
The process of delivering your Google Ad campaign is a very thorough process.
We try to understand your offer and your audience.
With Google Ads, our aim is to grow your business through ads that can deliver a specific objective.
Wether you want to drive traffic to your website, for lead generation or simply to create brand awareness. We’ll tailor your ads to suit your business goals.
Talk to our team about your next Google Ad Campaign by filling in the form on this page.
Contact us today on 0151 473 1069 or studio@charactercreates.co.uk to discuss your digital marketing needs in Liverpool, Sefton, and Aintree.
