Emma Williams Hair & Beauty Case Study

Emma Williams Hair & Beauty Case Study

Our client – Emma Williams Hair & Beauty

Emma Williams Hair and Beauty is a beauty salon based in West Derby. A well established beauty salon in the local area and has been for 11 years. Having recently changed ownership, Emma Williams approached Character Creates to develop her Branding, Shop front Signage, Print and Website.

Just like the Character Creates team, Emma herself has over 23 years experience in the hair industry and although she has plenty of experience, she is always learning new skills – just like us! 

What we did

One of the best parts of our job here at Character Creates is that we get to work with a broad range of clients, from a wide range of different business sectors. Our customers all have differing needs in terms of what services we can offer them. For some clients, it may just be some help with Logo Design, Website Design, Website Copywriting, Search Engine Optimisation or a Print run. 

With others, it could be a full rebrand, a top to tail redesign of their offer and how they choose to present it to their customers. The work we’ve done with Emma Williams Hair & Beauty was this kind of project. 

From Logo and Identity, Website Design, Print and Signage and all points in between, we provided Emma Williams Hair & Beauty the full package from our base here in Aintree, Liverpool.

Companies choose to rebrand for a variety of reasons. As is the case here, a change of management and owner and a need to establish her own brand presence in the local community. This made it even more important for us to team up closely with our client, delivering the change they need.

There’s a lot to consider when rebranding. We are changing the public face of a company, in the hope of giving it a fresh, new and modern image. making sure consistency is a the forefront of the company’s image by using the same colours, logos, fonts and tone of voice is essential, as is playing to the company’s strengths by recognising the qualities that resonate with the audience.

Why the Client chose us

Emma Williams Hair & Beauty came to Character Creates to put the final piece of the jigsaw together on her new business. The full brief included

1   Brand Identity / Logo Design

2   Domain Registration

3   Website Hosting

4   Email Hosting

5   Website Design and Development

6   Social Media Channel Branding

7   Creation and setup of Google My Business and Bing Places for Business Listings

8   Signage Design, Manufacture and Installation 

What the Client said

I can’t thank Chris and the team at character creates enough. The whole process from start to finish was a breeze. Nothing was too much trouble at all (even when I changed my mind). I can’t recommend them highly enough they are so professional and always added a little bit more than what I wanted. Character creates are the best and I wouldn’t go anywhere else. Thanks again. 

Emma Williams hair and beauty xx

In Summary

Our team at Character Creates bring a combination of experience, vision and an understanding of the latest technology to all these tasks, making the process simpler and clearer for clients, who we realise are busy people.

Again, that’s why we place so much importance on working so closely with our clients, to get it right and we’ve loved working with Emma Williams Hair and Beauty on this project.

Rebranding isn’t for everyone. It isn’t required by everyone, but when looking for Rebranding, Website Design, Character Creates are here for you.

You can visit Emma Williams Hair and Beauty here

They’re on Social media too

Facebook and https://www.instagram.com/emmawilliamshair/

Call the team on 0151 473 1069 or visit www.charactercreates.co.uk/website-designers/ to find out more and to get the conversation going about your next Marketing project.