Carls Driving School Case Study

Carls Driving School Case Study

Our client – Carls Driving School Case Study

Carls Driving School in Liverpool has a proven track record of high pass success rates, for over 25 years.

What we did


We were approached by Carls Driving School to assist them in creating a fresh visual identity for their brand that would better embody their values, professionalism, and contemporary approach to driver education. We subsequently devised various brand concepts that were in line with Carls Driving School’s values and brand personality and overall reflected the driving school’s professionalism, trustworthiness, and commitment. Following the presentation of these concepts and taking feedback into consideration, a final brand concept was chosen. The new branding included a redesigned logo, a new colour palette, typography, and imagery, which was then successfully implemented across all touch points, including the website, social media, and marketing materials.

Website Design and Development 

Carls Driving School’s came to us looking to create a website in order to increase their online presence and attract new students. They required a website that was user-friendly, professional and accurately represented their brand. The solution was to create a WordPress website with Woocommerce integration.

We collaborated with Carls Driving School to create a design brief that outlined the objectives and features of the website as well as the brand’s visual identity, based on this we incorporated the branding we created to represent the driving schools brand identity which involved the use of the brand colours, logo and typography. The team focused on making the website simple to use and ensuring straightforward navigation for users. With the design approved, the team integrated Woocommerce into the website. This allowed for easy management of course bookings, creating a simple experience for both the school and its customers. 

The full brief included;

–   Branding

–   Analyse current content and site structure, re-worked where necessary

–   Implement new theme and styling/customisation

–   Wordpress Content Management System

–   Website theme design & development

–   SEO analysis and meta information updates

–   Testing and re-launch

What the client said

What a fantastic team to work with. Massive amount of help from start to finish. I was so pleased with the first website that was built that I’ve already started on the second one. 5* service.

In Summary

The updated branding and website of Carls Driving School are expected to result in an increase of online bookings and a significant improvement in their overall online presence.

You can visit Carls Driving Schools website here – 

Check out their social media too –

Talk to our team about your next creative project. Call the team on 0151 473 1069 or visit for more information.