Austin Guitars is a great family-run shop people enjoy visiting. They’re friendly, know their stuff, and there’s always something interesting hanging on the wall.
The aim was making sure that same feeling came across on social media.
We’ve already worked with the team on their website, giving them a fresh online store that reflects the shop today. Since then, we’ve been helping grow their organic social media by creating content that’s engaging and aimed at the people they’re trying to reach.
Content Days
One of the best parts of this project has been our regular content days.
We’ll head down to the shop, equipment in hand, and spend time filming TikToks, Instagram Reels, taking photos of new arrivals and capturing whatever’s happening that day.
Whether it’s a rare guitar that’s just come through the door, a quick behind-the-scenes clip, or showcasing one of the team, it’s all about creating content that feels natural rather than staged.
Showing the People Behind the Shop
One thing that makes Austin Guitars different is the people.
Reg, Paul and Peter have built a really welcoming shop, and we wanted that to come across online too.
Rather than just posting products, we’ve made sure to feature the team wherever we can. It helps people put faces to the business and gives potential customers a feel for what the shop is actually like before they even walk through the door.
Content That Connects
It’s easy for businesses to fall into the trap of posting for the sake of posting but that’s not the aim.
Instead, we’ve focused on creating content that guitar players actually want to watch. Everything being captured is to help Austin Guitars reach more people and make people stop in their tracks.
Building Their Presence Over Time
Organic social media isn’t about one viral video. It’s about showing up consistently and giving people a reason to keep coming back.
By regularly creating fresh content, Austin Guitars has continued to build its online presence, reach more guitar lovers and strengthen its profile across social media.
This has been a brilliant project to work on because it’s never felt like creating content just for the sake of it. Every visit gives us something new to film, another guitar to show off and another story to tell.
If you’re looking to grow your own social media with content that actually feels like your business, we’d love to chat.
