Let’s talk about Instagram post sizes. We know it can feel like a bit of a head-scratcher trying to figure out what dimensions work best. But no worries, we’re here to help you out. At Character Creates, we’re here to support you with all things design and social media!
Instagram lets you choose between three main post sizes: landscape, portrait, and square. Here’s the lowdown on what’s what.
Landscape Posts
Size: 1080 x 566 pixels
Aspect Ratio: 1.91:1
Great for wide shots or showing off more of a scene horizontally. It gives you that nice, broad view.
Portrait Posts
Size: 1080 x 1350 pixels
Aspect Ratio: 4:5
Perfect for tall images. They take up more vertical space and grab attention as people scroll.
Square Posts
Size: 1080 x 1080 pixels
Aspect Ratio: 1:1
The classic Instagram look. These are versatile and keep your feed looking neat and consistent.
Instagram Stories
Size: 1080 x 1920 pixels
Aspect Ratio: 9:16
Perfect for full-screen, vertical snaps. Stories cover the whole screen, making them great for grabbing attention with immersive content.
Aspect Ratios and Recommendations
Instagram’s flexible with aspect ratios from 1.91:1 to 4:5, so you can be creative while fitting perfectly in the feed.
For the best look
Width: Stick to 1080 pixels
Height: Adjust between 566 and 1350 pixels, depending on your post type
This keeps your posts looking sharp and professional, no matter where they’re viewed.
Some Tips
Keep It Crisp. Use high-res images to avoid any fuzziness. Sharp photos always have a greater impact!
Consider the Edges. Try not to place crucial items too close to the edges. Instagram may crop your posts somewhat, so keep the important parts central.
Maintain Consistency. To make your feed look well-organised, try to use a consistent style and size across your postings.
Our Social Media Management Services
We get it, keeping up with social media can be a bit of a juggle, especially when you’re also running a business. That’s why we’re here! Our social media management services are here to keep your profiles looking sharp, consistent and professional. Whether you need help with content creation, scheduling, or anything else, we’re ready to jump in.
If you’re feeling a bit swamped or just want a hand building up your socials, drop us a line. We’re here to help you make your Instagram feed look it’s best!
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- Information current as of June 2026.
