Search Engine Optimisation
SEO is a process that involves optimising a website throughout the whole of the build and development and beyond to increase its visibility and ranking on the web in the long term.
There are many different factors that have to be taken into consideration for this to be achieved.
‘Optimising’ your website means we use a lot of technical know-how to keep your site visible to search engines.
Having considered SEO helps drive more traffic to your business website, increase your site’s credibility and allows it to organically grow its ranking in the search engines.
CONTENT CREATION AND OPTIMISATION
ADVICE AND GUIDANCE FOR YOUR ONGOING CONTENT STRATEGY
META TITLES AND DESCRIPTIONS
THOROUGH KEYWORD RESEARCH AND OPTIMISATION
How are website ranked by Google?
This is quite simple to answer really (not so simple in real life though!). Google has several algorithms that they use to rank a website and each algorithm has its own specific parameters for ranking a website. The unfortunate thing is that nobody knows what these algorithms are, so we can only go on what Google tells us they are looking for.
Each of these algorithms has a different set of criteria that has to be met, in order to rank highly on Google. Another point to add is you may be thinking, why do we only try to rank for Google? There is a simple answer for this too. In 2019, Google held 92.1% of all searches worldwide; therefore it is only common sense to optimise for Google, giving its dominance in the search sector. The unfortunate thing is that nobody knows what these algorithms are, so we can only go on what Google tells us they are looking for.
SO HOW CAN WE HELP WITH YOUR SEARCH ENGINE OPTIMISATIONIN LIVERPOOL?
Now you know why SEO is such an important part of a website’s structure, here’s how we can help you achieve perfect SEO and hopefully page one ranking.
Here at Character Creates, SEO Services Liverpool, we offer a full professional SEO service via our very own SEO Specialist team.
Our SEO Process
Below is an outline of how our SEO agency in Liverpool deals initially with your SEO problems:
- Initial site audit
- Installation of Google Tag System to improve data tracking
- Initial Foundation SEO work
- Monthly SEO maintenance and reports