Search Engine Optimisation [SEO],
White Hat Professional SEO Services
Character Creates is an eclectic team of Graphic and Website Designers, Copywriters and SEO experts. Specialists in ensuring your Brand Identity / Logo Design, Graphic Design and Print, Website presence and Website visibility are taken care of from our offices in Aintree, Liverpool.
What is SEO?
SEO is Search Engine Optimisation.
A process that involves optimising a website throughout the whole of the build and development and beyond to increase its visibility and ranking on the web. There are many different factors that have to be taken into consideration for this to be achieved.
‘Optimising’ your website means we use a lot of technical know-how to keep your site visible to search engines.
Why is SEO important in Digital Marketing?
Having considered SEO helps drive more traffic to your business website, increase your site’s credibility and allows it to organically grow its ranking in the search engines.
Search Engine Optimisation Methods
Below are just a few of the ways we achieve ranking on the web.
- Thorough Keyword Research and Optimisation
- Meta Titles and Descriptions
- Content Creation and Optimisation
- Advice and guidance for your ongoing content strategy
There are many more ranking factors, but the four key areas of focus above – are the way we optimise a website for perfect Google Rankings.
How are websites ranked by Google?
This is quite simple to answer really (not so simple in real life though!). Google has several algorithms that they use to rank a website and each algorithm has its own specific parameters for ranking a website.
The unfortunate thing is that nobody knows what these algorithms are, so we can only go on what Google tells us they are looking for.
To name a few, Googles main algorithms are
Each of these algorithms has a different set of criteria that has to be met, in order to rank highly on Google.
Another point to add is you may be thinking, why do we only try to rank for Google? There is a simple answer for this too.
In 2019, Google held 92.1% of all searches worldwide; therefore it is only common sense to optimise for Google, giving its dominance in the search sector.
So how can we help?
Now you know why SEO is such an important part of a website’s structure, here’s how we can help you achieve perfect SEO and hopefully page one ranking.
Here at Character Creates, we offer a full professional SEO service via our very own SEO Specialist team headed by Aaron Derbyshire.
Aaron has a range of experience and qualifications in SEO and has worked on websites for clients based all over the world.
Below is an outline of how we deal initially with your SEO problems:
- Initial site audit
- Installation of Google Tag System to improve data tracking
- Initial Foundation SEO work
- Monthly SEO maintenance and reports
If you’d like to hear more about our professional SEO service packages, give us a shout on 0151 473 1069 and let us help you get your business website onto page one for your chosen keywords!