Pen and Wash is a Liverpool based artist called Fried Mckitrick. For many years she has been capturing Liverpool’s most known architecture using her playful drawing style. Situated in the heart of Liverpool her work represent”s ‘somewhere you know’ and how she felt at that particular time. She says ‘It is impossible for me to know what they mean to you, but seeing people just stop and take interest in my drawings – never fails to cheer me up’.
Freida needed a platform that allowed her work to be showcased online with some purchasing elements included. We were able to create a website that allowed her to display her work in an effective and simple way with the options of contacting her and purchasing some of her items. This has allowed her to branch her business out to more than the clients that know her. Having a website has allowed for her and her design’s to have a platform online, getting her name and her work out to more people. Following our simple designs the website templates allows her work to be the main focus of the sites pages, with minimal text and subtle colours the website is simply a backdrop to her work. These decisions were made after a small chat with Freida and what she wanted from a website and what would best show her work on a digital platform.
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