Online reviews – why they really matter?

Online Reviews - why they really matter.

We all want people to think the best of us. We try to please. Well, most of the time! We like to be thought of in a good way, and the same goes for our businesses. We want people to think we’re good at what we do, and we want them to find us reliable, helpful and providing a good service. So much so that they’ll come back again. And, just as importantly, so much so that they’ll recommend us to other people. After all, that’s why we’re here, right? Online Reviews help our businesses massively.

Google and Bing Reviews

There are many benefits to online reviews. They tell us (and everyone else) when we’ve provided good service. They give us a better understanding of our customers and vice versa. And as customers ourselves, in 2020, we need, and expect to be able to read reviews on a particular product or service. And not only is this what your customers expect, it’s what Google & Bing expects. Increasingly, Google needs your reviews to getter a better understanding of your site. Which is a massive plus point for your SEO, the fuel that fires your online ratings. 

Ask for an Online Review

It’s also important to remember not only what Google wants to see, but what your customers want to see. Neutral third-party sites such as Trustpilot rank highly, which helps them stand out in a search. Because of the neutral, transparent and open nature of these platforms, people have greater trust and can easily find you. They’re a powerful tool in sharing the great reputation of your business. 

Search engines change all the time. They always will. What will never change is our need for information when making a decision. We want that information to be trustworthy, honest, easily accessible and true. What do your online reviews say about you? And how do you use them to grow your business? If you don’t already, now is the time to start. 

Local online business directory listings are also good for your SEO, so when Character Creates builds your brand and online presence, we’ll make sure you have all the tools in place to maximise the potential of your site. 


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