Digital Marketing covers an array of topics that allow you to market your business online. From SEO tactics to improve your longer term organic listings, to a more aggressive pay per click model – either through the search engines or paid ads on Social Media.
What is SEO in Digital Marketing?
SEO is Search Engine Optimisation. ‘Optimising’ your website means we use a lot of technical know how to keep your site visible to search engines. One trick is by using specific keywords and key phrases, this helps your website to rank higher in the search engines. But this only just scratches the surface. In Digital Marketing,your ongoing content strategy is crucial to long term success. Blogging is the way to do this. Flex your creative know how and tell all about your expertise. Not got the time? Our professional copywriting service is here for you too.
Why is SEO important in Digital Marketing?
Having considered SEO helps drive more traffic to your business website, increase your sites credibility and allows it to organically grow its ranking in the search engines.
White hat and Black hat SEO?
These are terms used to describe ethical and unethical ways of optimising a website.
White hat SEO is a term used to describe SEO work that follows best practice. We focus on creating great page content that meets our clients core product and services. Following best practice will help your longer term visibility and sales.
Black hat SEO describes unethical SEO practices designed to manipulate the search engines. Such as keyword stuffing, buying links and even adding backlinks to irrelevant websites. Black hat techniques can and do often lead to penalties.
What is PPC?
PPC means Pay Per Click, and is an auction based system of driving traffic to your website . At Character Creates we use Google Adwords. It is another way of marketing your business online with a specific advertising campaign, usually based around 1 product or service.
How can PPC help market my business?
Pay Per Click is an advertising campaign, that you pay for when somebody clicks on your advert. You set your advert to be found through specific keywords, which a potential customer would type into google when searching for a specific product or service. Usually at the very moment they are looking to buy.
We write enticing adverts that they would then see, click on it, and then be taken straight to your website or landing page.
Read more about our Digital Marketing Services…